The restaurant industry can be a fickle one, and getting maximum yield from every single table in your establishment is important for turning a healthy profit. You can be fully booked and yet something happens and tables end up sitting there empty. With some extra vigilance, this can be reduced.
Line Up Customers
ost hospitality managers hate the idea of overbooking, but on busy dates, it may be a sensible thing to do. A certain proportion of customers probably won’t show up, and it may all balance out in the end. If people do end up having to wait, then at least they see a popular and busy place, which can drive up your cachet a little. A free drink at the bar or some other kind of incentive will soothe any frayed tempers. It’s probably best not to disregard that anniversary party for 20 that was booked three months ago, though.
Remaining competitive is a priority for restaurants, especially in challenging times. Many popular restaurant chains have been affected by falling revenues, and for more on this read a report in The Guardian. If you have a computer system for taking bookings, some data analysis will be able to tell you when customers are most likely not to fulfill a booking.
Work Tables Harder
With a computer system, you can also help reduce waiting times for customers and seat walk-ins at unused tables while waiting for other customers to arrive. If clients have to wait, a computer system can tell them how long and send them a text when their table is ready. Being mobile savvy also helps. Many customers now browse online on their devices, so make sure your website and menus are customized for mobile devices and can handle bookings at the last minute. Many restaurants now have the convenience of a glass door refrigerator. If you want to find out more about obtaining a glass door refrigerator for your premises, it would a good start to contact a reputable supplier in the trade such as https://www.fridgefreezerdirect.co.uk/glass-door-refrigeration, where you can get help and advice.
Being responsive to customers is important in the restaurant trade. Make it easy for them to book with you, have an enjoyable meal and spend the money that your establishment needs to keep operating.